Bluewawa Insights / Field guides
Practical reads for your next marketing decision. Choose a platform, plan your budget and scope the work your team needs next.
China market planning / 6 min read
Start with the customer problem: being discovered, helping an interested buyer decide, or supporting an existing relationship. Choose the platform and scope around that job.
Read the guideChina market planning / 6 min read
Assess what an agency can demonstrate, what its proposal includes and how your team will retain control. Use a practical worksheet for Rednote and WeChat projects.
Read the guideRednote / 6 min read
Give a first Rednote programme a clear question, bounded scope and review points. See what to prepare, deliver and evaluate across three practical phases.
Read the guideRednote / 6 min read
Brief creators with a clear reader question, verified facts and room for their own voice. Includes a reusable brief structure and a fictional hospitality example.
Read the guideRednote / 6 min read
Turn a broad product category into useful Chinese content questions. Use a research worksheet to separate observed evidence from ideas that still need testing.
Read the guideRednote / 6 min read
Separate agency work, production, creator fees and media spend before comparing proposals. Build a scoped budget with explicit assumptions and exclusions.
Read the guideWeChat / 6 min read
Build a manageable editorial month around introduction, evaluation, practical questions and follow-up. Includes a concept calendar and an approval workflow.
Read the guideRednote / 6 min read
Follow an English hospitality brief through audience framing, headline choices, cover hierarchy and a Chinese note. Includes a clearly labelled concept example.
Read the guideWeChat / 7 min read
Prepare the account, content and people behind a useful WeChat presence. Start with ownership and a working customer journey, then decide what to build next.
Read the guideFrom reading to planning
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