WECHAT FIRST-MONTH CONTENT PLAN
Bluewawa Media | Blank planning worksheet

Use the four editorial jobs below as planning prompts. They are not a requirement to publish weekly or a guarantee of results. Confirm the capabilities of the actual account before setting release dates.

MONTH AND CUSTOMER JOURNEY
Brand / planning month / owner: [ ]
Audience / customer task: [ ]
How readers will reach the content: [ ]
Intended next step / destination: [ ]
Account owner / enquiry owner / response window: [ ]
Account capabilities or permissions to confirm: [ ]

FOUR EDITORIAL JOBS
Week 1 — Introduce the offer
Topic / reader question / intended next step: [ ]

Week 2 — Help the reader evaluate
Topic / reader question / intended next step: [ ]

Week 3 — Answer practical questions
Topic / reader question / intended next step: [ ]

Week 4 — Explain the next step
Topic / reader question / intended next step: [ ]

PRODUCTION RECORD — DUPLICATE FOR EACH PIECE
Working title / editorial job: [ ]
Audience and the question being answered: [ ]
Chinese draft owner / factual reviewer: [ ]
Approved assets / factual references / open questions: [ ]
English review notes / consolidated feedback owner: [ ]
Outline date / draft date / final review date: [ ]
Target release date, subject to approval: [ ]
Destination / testing owner / test result: [ ]
Status: [planned / drafting / in review / approved / scheduled / published]
Publication link / actual publication date: [ ]
Maintenance trigger / update owner: [ ]

PRE-PUBLICATION CHECK
[ ] Facts and imagery are approved.
[ ] Chinese copy and English review notes agree on intent.
[ ] Mobile layout and destinations have been checked.
[ ] The enquiry owner can receive and answer the request.
[ ] Missing inputs are resolved before scheduling.

MONTH-END REVIEW
Piece / available reading and engagement observations: [ ]
Recurring reader questions: [ ]
Known-source enquiries and attribution limitations: [ ]
Verified commercial outcomes, if available: [ ]
Content to update / next topics / owner / review date: [ ]

A read is not an enquiry; an enquiry is not a confirmed purchase. Keep these observations separate.

Guide: https://www.bluewawa.media/insights/wechat-content-calendar/