CHINA SOCIAL MEDIA AGENCY EVALUATION
Bluewawa Media | Blank evidence worksheet

Bluewawa provides these services. Apply the same questions to us. This worksheet is a planning aid, not an independent ranking. Use evidence and unresolved requirements rather than a single pitch score.

COMMON BRIEF
Brand / candidate agency / reviewer / date: [ ]
Audience / offer / intended customer action: [ ]
Existing accounts / available assets / review capacity: [ ]
Budget and timing constraints: [ ]
Essential requirements agreed before comparing candidates: [ ]

Use one status per area: supported / partly supported / unresolved.

1. AUDIENCE AND PLATFORM FIT
Evidence requested: response to the common brief; audience, customer task and proposed scope.
Status / evidence reference: [ ]
Open question / owner / follow-up date: [ ]

2. RELEVANT WORK
Evidence requested: explained sample, agency contribution and distinction between concepts, delivered work and verified outcomes.
Status / evidence reference: [ ]
Open question / owner / follow-up date: [ ]

3. DELIVERY TEAM
Evidence requested: responsibility map, reviewers, external suppliers if any, and backup arrangements.
Status / evidence reference: [ ]
Open question / owner / follow-up date: [ ]

4. COMMERCIAL SCOPE
Evidence requested: quantities, formats, exclusions, revision limits, third-party costs and change approvals.
Status / evidence reference: [ ]
Open question / owner / follow-up date: [ ]

5. REPORTING
Evidence requested: report sample, metric definitions, attribution limitations and decisions supported.
Status / evidence reference: [ ]
Open question / owner / follow-up date: [ ]

6. ACCOUNT CONTROL
Evidence requested: operator, administrator, recovery route and ongoing brand access responsibilities.
Status / evidence reference: [ ]
Open question / owner / follow-up date: [ ]

7. EXIT AND CONTINUITY
Evidence requested: handover of files, permissions, records, balances and outstanding work, subject to applicable terms.
Status / evidence reference: [ ]
Open question / owner / follow-up date: [ ]

DECISION RECORD
Essential requirements still unresolved: [ ]
Evidence or clarification needed before a decision: [ ]
Proposed first engagement / deliverables / responsibilities: [ ]
Decision and reasons / reviewer / date: [ ]
First review date and what will be assessed: [ ]

Guide: https://www.bluewawa.media/insights/evaluate-china-social-media-agency/